Katharina Roelofsz – Business Development and Communications

Role in SWL.TV

Business Development and Communications.   Katharina will be helping us forge new partnerships and share best-in-class communications practices with our clients so they can get maximum value out of the videos we make for them – before, during and after their big day in front of the cameras.


Katharina previously worked in strategic communications, press office and events and visits in the Department of Health, Foreign Office and Department for Education. She directed and coordinated high-profile communications campaigns including stakeholder management, press handling, social media, speeches and events. She has extensive experience working with the media on proactive and reactive media stories and worked as Sir Michael Parkinson’s personal press officer in his role as Dignity Ambassador. She led successful campaigns on subjects such as universal infant free school meals, curriculum, pupil premium, bowel cancer, the Dementia Strategy and the Prime Minister’s “Carers” Strategy.

Favourite thing about SWL.TV

Shining a light on the amazing people, projects and businesses who make South West London such a wonderful and vibrant place to live and work.

Life Outside SWL.TV

Katharina’s a busy mother so when she’s not working, she’s usually with her son or volunteering for the school PTA. She’s also passionate about food, health and fitness as well as long walks in Wimbledon Common with her dachshund dog.


Email: katharina@southwestlondon.tv

Twitter: @SWLTVComms