Our Privacy Policy

At South West London TV Ltd (SWL.TV) we’re committed to protecting your privacy. This Privacy Policy applies to our Websites (principally www.swl.tv, www.southwestlondon.tv, and www.patreon.com/swltv), any Web Apps or in-house software we share, and customer/follower/audience lists which we currently maintain on (e.g. on MailChimp e.g. for newsletters and HubSpot for customer contact and invoicing detail).  It also covers any temporary exports of data from those sources and/or social media sites such as YouTube e.g. as local data files held securely and only accessible by SWL.TV staff authorised to do so.

This Privacy Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Privacy Policy, you should not use the Websites or the social media platforms which have their own terms of use and Privacy Policies.

We periodically update this Privacy Policy and will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you an email notification, or a notification through one of the Websites or social media platforms above.

While we will notify you of any material changes to this Privacy Policy, we encourage you to review this Privacy Policy periodically. We will also keep prior versions of this Privacy Policy in an archive for your review.

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at privacy@southwestlondon.tv or by mail to South West London TV Ltd, 5 Pullman Gardens, London SW15 3DF.

Your Personal Information

Personal Information is any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business e.g. your job title. Personal Information can also include information about any transactions, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter, YouTube and Google, or publicly available information that we acquire from service providers.

Except for this, we do not collect, use, or share any Sensitive Information e.g. details of religion, race, health, political affiliation, credit/debit card details, etc. nor do we have any need to.

You have the following data protection rights:

  • You can request access, correction, updates or deletion of your personal information.
  • You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. Contact details for data protection authorities in the EEA, Switzerland and certain non-European countries (including the US and Canada) are available here.)

To exercise any of these rights, please contact us using the details above and we will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken. You may also unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our e-mails.

Information We Collect When You Visit our Websites

You are free to explore our Websites without providing any Personal Information about yourself but to enhance your experience (e.g. commenting on videos, submitting Events, writing blog articles) we offer the option of registering as a full user of the website and receiving our occasional newsletter (we’ve been sending four a year so far).

We also collect Navigational Information which may directly or indirectly identify you as an individual such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.

Essential website cookies are also used, optionally, and there’s a pop-up box asking you for consent. The website works perfectly well without them enabled, but you’ll probably find yourself repeating searches and not having access to your recent browsing history etc. if the system isn’t allowed to remember these things for you.  We don’t access or use cookies or IP addresses for any other purpose – they just help the website work smoothly behind the scenes.

Information We Collect from Other Sources

From time to time, we may receive Personal Information about you from third party sources including partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as social media websites.

The main third party we use currently is HubSpot, a world-class Customer Relationship Management (CRM) tool that allows us to create and share marketing, sales and customer service content. We use the tool to help organize sales data (e.g., leads, customers, deals, etc.). The information added either by individual website visitors providing their contact information or by us e.g. when we receive someone’s business card, is used to contact individuals about their interest in our services or online video content and manage our interactions with them (e.g. reminding us when to call back).

How We Use Information We Collect

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to:

  • improve your browsing experience by personalizing our Websites;
  • send information or SWL.TV content to you which we think may be of interest to you electronically, and send you marketing communications relating to our business;
  • promote use of our services to you and share promotional and information content with you in accordance with your communication preferences;
  • provide other companies with aggregated statistical information about our clients and viewers — but this information will not be used to identify any individual user;
  • send information to you regarding changes to our terms and conditions, policies, or other legal agreements
  • meet legal requirements.

We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your Personal Information to the third party.

We never sell Personal Information and don’t share it outside of SWL.TV unless obliged to for legal or regulatory purposes.  If we see an opportunity to introduce you to someone else who might have shared interests (for example if we happen to be making a video about Horses and remember you’re on the lookout for a good horse vet) we’ll ask you explicitly if you’d like us to forward your details by way of a private e-introduction.

We may occasionally employ other companies and people to provide services to visitors to our Websites or our customers and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data or performing statistical analysis, providing marketing assistance, invoicing and processing payments, supplementing the information you provide us in order to provide you with better service, and providing customer service or support. In all cases where we share your information with such agents, we will explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

We may soon partner with a third party ad network to display advertising on our Web site or to manage our advertising on other sites. Our ad network partner may use cookies and Web beacons to collect information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.  If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: https://preferences.truste.com/ (or if located in the European Union, by clicking here: https://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising.  You would continue to receive generic ads.

Retention of Personal Information

How long we keep information we collect about you depends on the type of information. as described in further detail below.  After such time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.

We retain Personal Information that you provide to us where we have an ongoing legitimate business need to do so (for example, as long as is required in order to contact you about a particular job or service, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements).

When we have no ongoing legitimate business need to process your Personal Information, we will securely delete the information or anonymise it or, if this is not possible, then we will securely store your Personal Information and isolate it from any further processing until deletion is possible. We will delete this information from the servers at an earlier date if you so request.

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your Website account.  We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

Information About Children

The Websites are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children under 16. If you believe that we have collected information about a child under 16, please contact us at privacy@southwestlondon.tv so that we may delete the information.

Security of your Personal Information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Information is protected using appropriate physical, technical and organizational measures.

Social Media Features

Our Websites include Social Media Features, such as the Facebook Like button and Widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

External Websites

Our Websites provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.

Public Forums

We offer publicly accessible message boards, event listings, blogs, and community forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums etc., this information may be collected and used by others. We will correct or delete any information you have posted on the Websites if you so request.

Legal Basis for Processing Personal Information (EEA)

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by SWL.TV on the Websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.

Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.