Top Social Media Tips from John Alston, Collectif Vintage (London)

If you missed John Alston's excellent talk at Pure London recently or just need some great tips on engaging your customers with social media, Alex Willis-Bray grills him about the importance of Instagram, YouTube, Facebook, Twitter, Pinterest etc. and gets his top tips for engaging with audiences and driving up sales. www.collectif.co.uk @collectiflondon

Al fresco boost for Battersea street

Discovering “Nooods” at Pure London

Alex Willis-Bray talks to Novello Noades who created the "Noood" on a long cold train journey in 2013. Hand knitted in the UK using 100% natural fibre, the wonderfully versatile Noood fastens using detachable Noood Links and can be worn as a hat, scarf, collar - in fact in limitless ways! Each Noood comes beautifully gift packaged and comes with an illustrated guide of Noood positions. The Noood has proved popular with consumers of all ages. Bespoke Nooods are available on request. www.nooodlondon.com Tel: 0845 0756126. info@nooodlondon.com

Al fresco boost for Battersea street

PURE London at Kensington Olympia

Alex Willis-Bray reports from the PURE fashion show at Olympia, finding out more about this season's trends and meeting some of the leading exhibitors from SW London. www.wgsn.com @wgsn http://www.silvianheach.it/gbr/it-it/cms/index/homepage @Silvian_Heach http://www.gaudi.it/ @GaudiOfficial Music "Souvenir" by the very talented Antonio Sacco. Creative Commons (Attribution) license.

Al fresco boost for Battersea street