Alex Willis-Bray talks to Novello Noades who created the "Noood" on a long cold train journey in 2013. Hand knitted in the UK using 100% natural fibre, the wonderfully versatile Noood fastens using detachable Noood Links and can be worn as a hat, scarf, collar - in fact in limitless ways! Each Noood comes beautifully gift packaged and comes with an illustrated guide of Noood positions. The Noood has proved popular with consumers of all ages. Bespoke Nooods are available on request. www.nooodlondon.com Tel: 0845 0756126. info@nooodlondon.com