Alex Willis-Bray reports from the PURE fashion show at Olympia, finding out more about this season's trends and meeting some of the leading exhibitors from SW London. www.wgsn.com @wgsn http://www.silvianheach.it/gbr/it-it/cms/index/homepage @Silvian_Heach http://www.gaudi.it/ @GaudiOfficial Music "Souvenir" by the very talented Antonio Sacco. Creative Commons (Attribution) license.